The Customer universe lets you generate reports and queries, as well as perform additional analysis on customers within your Personify database.
In addition to the standard name, address, communication and membership information about customers in every universe, the Customer universe also contains demographic information from Relationships, List Demographics, Education, Speciality, Contact Tracking, and Committee participation.
As of the 7.3.1 release, additional objects have been added to the Customer universe which provide the capability to navigate to a particular record in Personify from the Data Analyzer report. Once added to a report, the object will be displayed as a hyperlink in the report. Clicking the hyperlink on the report (View mode only) will take you to the appropriate record in Personify. For more information, please see Linked Objects.