Advertising Overview

The Advertising subsystem provides functionality to manage all of your advertising needs, from setting up advertising customers to setting pricing for advertisements.

The Advertising subsystem allows you to:

· Create customers specific to advertising

· Set up advertising product types

· Create scheduling for advertisements

· Create advertising media contacts

· Create advertising type codes, size codes, color/Webmedia codes, etc.

· Set up advertising pricing

· Set up product cancellation fees

You can create advertising media for any media on which advertising can run, such as:

· Issue-based print publications, such as journals and magazines

· The Web

· Inventoried products, such as books, CDs, coffee mugs, t-shirts, etc.

· Meetings and exhibitions that solicit sponsors

· Webcasts that solicit sponsors

· Directories and other publications

Advertising media are defined by the type of media that they are. When an advertising media type is linked to a product, one of these Media Type Codes is automatically selected:

· ISSUE_BASED – The advertisement runs in an issue of a print publication.

· EXHIBITION_BASED – The advertisement is an exhibition sponsorship.

· MEETING_BASED – The advertisement is a meeting sponsorship.

· PRODUCT_BASED – The advertisement runs on a product that is typically an inventoried product, such as a calendar, mug, etc. The advertisement can also be a standalone product from the Exhibition, Facility, Fundraising, Miscellaneous, Membership, Certification, or Transcript subsystem.

· STANDALONE_ADV – These advertisements are for miscellaneous advertising sales, such as affinity programs, rebates, webinars (if the webinar is not being defined as a meeting), etc.

· TERM_BASED – This is for Web-based advertisements where the advertisement runs for a certain period of time (i.e., a week, a month, etc.).

When setting up and working with the Advertising subsystem, you should work under the Advertising Manager persona.