Adding Opt-In/Opt-Out Preferences

From the Opt-In/Opt-Out Selections screen, you can view all options to which the customer has opted in or out. When a new opt-in record is created for an interest area, the system creates a record for the customer in the CUS_OPT_IN table. If the customer later opts out of the interest area, an end date is also updated in the CUS_OPT_IN record.

 

If the Option Type is INTEREST_AREA, then the system looks at the CUS_INTEREST_AREA App_Code and uses a view to compare available interest areas against what the customer has already opted into or out of. If the Option Type is LIST, then the system references MKT_List_Detail. If the Option Type is DISCUSSION_GROUP, then the system references marketing lists defined to be used with third-party vendors.

To add opt-in/opt-on preferences:

1.    From the Participation task category, click Maintain Opt-In/Opt-Out Preferences.
The Opt-In/Opt-Out Selections screen displays on the Participation tab, as shown below.
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2.    Click Add More Options.
The Unsubscribed Options screen displays.

3.    Highlight the appropriate options to add to the customer and click Opt-In. When checked, indicates the customer has opted into receiving the option.

4.    Select the opt-in Date from the drop-down menu.

5.    If you uncheck the Opted-In checkbox, the Opted-Out Date automatically populates with the date and you can select the Opt-Out Reason.

6.    If necessary, enter any Comments.

7.    Click Save.