Paragraph 7: Five Calendar Year Analysis

This paragraph displays the trend of the average qualified paid and non-paid circulation over a five-year period. The paragraph also lists the average annual order price.

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Paragraph 7 Logic in Personify

The report totals audited average qualified circulation for a six month circulation intervals for the previous two years and the current unaudited circulation statement.

·            The data shall include a reporting of the Total Audited Average Qualified circulation, Qualified Paid circulation, total Qualified Non-Paid circulation. Qualified Digital Magazines and Qualified Print Publications circulation shall be reported if applicable.

·            The percent of post expiration copies over total qualified circulation for the analyzed issue, and average annualized subscription price (inclusive of premium value) shall also be reported.

·            Also reported shall be the stated rate base, if any, a comparison between the audited average qualified circulation and the rate base.